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The BBC World Service Trust is the BBC's international charity. It uses the creative power of media to reduce poverty and promote human rights.
The British Council is the UK's international organisation for cultural relations and educational opportunities. As well as education, it runs programmes in the arts, science, sport, governance and English language.
Communicating climate change in Africa: challenge and opportunity
Speakers:
Jonathon Porritt - Founder director, Forum for the Future
Anna Godfrey - BBC World Service Trust
Sam Otieno - BBC World Service Trust Chair
Neil Bird - Acting Programme Leader, Climate Change, Environments and Forests, ODI
Date:
18 June 2010, 13:00-14:30
"We have failed to communicate climate change to our people and we must, and will, do better in the future. Africa Talks Climate has opened my eyes."
- Raila Odinga, Prime Minister of Kenya
Climate change disproportionately affects the poorest people in the world, who not only have the least capacity to respond and adapt to such rapid environmental change, but are historically the least responsible for its causes.
In 2010, climate change is one of the most important issues on the global political and economic agenda, yet it has taken at least 20 years to become an international priority.
In many ways, this is because climate change has traditionally been communicated as a scientific problem. Complex, confusing and at times contested scientific information has resulted in a slow public and political response to the climate crisis.
Yet any response to climate change will be dictated by how well it is understood by its people; the challenge to communicate vital information to affected populations in locally relevant and easily accessible ways.
Focussing on the experience in Africa and the UK, a panel of experts will lead discussion on the role of media and communication in supporting the response to climate change in developing countries; communication priorities for climate change in Africa and the developing world; lessons on effective communication with publics from the industrialised world and the potential for Africa to take a leading role in educating and driving the global response to the climate challenge.
Venue:
Overseas Development Institute
111 Westminster Bridge Road,
London, SE1 7JD
For more information and to register please click here.
This an ODI, Africa Talks Climate, BBC World Service Trust and British Council public event.